Matumba amapepala amapereka mwayi waukulu wosinthira matumba apulasitiki otayidwa.

Kukhazikitsidwa mu 2019, Adeera Packaging ndi amodzi mwa opanga ma CD okhazikika ku India. Kampaniyo imasintha matumba apulasitiki pafupifupi 20 pamphindi imodzi ndikuyika mokhazikika, ndipo popanga matumba kuchokera pamapepala otayidwa ndi zinyalala zaulimi, imalepheretsa mitengo 17,000 kudulidwa mwezi uliwonse. Poyankhulana mwapadera ndi Bizz Buzz, Sushant Gaur, Woyambitsa ndi CEO wa Adeera Packaging, adati: "Timapereka tsiku lililonse, nthawi zosinthira mwachangu (masiku 5-25) ndi yankho la phukusi la makasitomala athu. Adeera Packaging ndi kampani yopanga. "koma m'zaka zapitazi taphunzira kuti phindu lathu limakhala mu ntchito yomwe timapereka kwa makasitomala athu. Timapereka zinthu zathu ku ma ciphers opitilira 30,000 ku India. ” Adeera Packaging yatsegula mafakitale 5 ku Greater Noida ndi nyumba yosungiramo zinthu ku Delhi, ndipo ikukonzekera pofika 2024 kuti atsegule chomera ku USA kuti awonjezere kupanga. Kampaniyo ikugulitsa panomapepala a mapepala mtengo wa Rs. 5 miliyoni pamwezi.
Mutha kufotokozeranso momwe mungapangire izimapepala a mapepalakuchokera ku zinyalala zaulimi? Kodi amatolera kuti zinyalala?
India yakhala ikupanga mapepala kuchokera ku zinyalala zaulimi chifukwa cha kuchepa kwa mitengo yodula komanso yayitali. Komabe, mbiri yakale pepala ili lapangidwa kuti apange mabokosi a malata, omwe nthawi zambiri sankafuna mapepala apamwamba. Tinayamba kupanga GSM yotsika, BF yapamwamba ndi mapepala osinthika omwe angagwiritsidwe ntchito kupanga mapepala apamwamba kwambiri pamtengo wotsika kwambiri ndi chilengedwe chochepa. Popeza makampani athu ndi ochepa pamsika wamabokosi a malata, palibe mphero yamapepala yomwe ili ndi chidwi ndi ntchitoyi popanda wogula wachangu ngati ife. Zinyalala zaulimi, monga mankhusu a tirigu, udzu ndi mizu ya mpunga, zimatengedwa m’minda pamodzi ndi namsongole m’nyumba. Ulusiwo umasiyanitsidwa mu boilers pogwiritsa ntchito parials ngati mafuta.
Ndani anabweretsa lingaliro limeneli? Komanso, kodi oyambitsawo ali ndi mbiri yosangalatsa chifukwa chomwe adayambitsa kampaniyo?
Sushant Gaur - Ali ndi zaka 10, adayambitsa kampaniyi ali kusukulu ndipo adalimbikitsidwa ndi kampeni yotsutsa pulasitiki ya gulu la zachilengedwe. Nditazindikira ndili ndi zaka 23 kuti SUP yatsala pang'ono kuletsedwa komanso kuti ingakhale bizinesi yopindulitsa, nthawi yomweyo ndinachoka pa ntchito yomwe ndingathe kukhala woimba ng'oma mu gulu lodziwika bwino la rock ndikuyamba kupanga. Kuyambira nthawi imeneyo, bizinesiyo yakula ndi 100% poyerekeza ndi chaka chatha ndipo ndalamazo zikuyembekezeka kufika pa Rs 60 crore chaka chino. Kuti tikwaniritse kusalowerera ndale kwa kaboni pamatumba a mapepala obwezerezedwanso, Adeera Packaging itsegula malo opangira zinthu ku US. The zopangira (zinyalala pepala) wamapepala obwezerezedwanso makamaka amachokera ku United States ndipo kenako amasinthidwa ndi kutumizidwa ku United States ngati chinthu chotsirizidwa, zomwe zimapangitsa kuti pakhale kumwa kwambiri mpweya wa carbon komwe kungapewedwe pokhazikitsa mafakitale am'deralo pafupi ndi kumene matumba apulasitiki amadyedwa.
Kodi mbiri yakale ya Urja ndi yotani? Munalowa bwanji muthumba la pepalabizinesi?
Ndinapita ku Unduna wa Zachilengedwe kukalandira chilolezo chogula ukadaulo wopangira mphamvu zamagetsi. Kumeneko ndinaphunzira kuti pulasitiki yogwiritsira ntchito kamodzi idzaletsedwa posachedwapa, ndipo ndili ndi maganizo amenewo, ndinatembenukira ku makampani opanga mapepala. Malinga ndi kafukufuku, msika wamapulasitiki wapadziko lonse lapansi ndi $250 biliyoni ndipo msika wapamatumba wapadziko lonse pano ndi $6 biliyoni, ngakhale tidayamba ndi $3.5 biliyoni. Ndikukhulupirira kuti matumba a mapepala ali ndi mwayi waukulu wosintha matumba apulasitiki otayika.
Mu 2012, nditangomaliza MBA yanga, ndidatsegula bizinesi yanga ku Noida. Ndidayika 1.5 lakh kuti ndiyambitse kampani yachikwama ya mapepala ya Urja Packaging. Ndikuyembekeza kufunikira kwakukulu kwa matumba a mapepala pamene chidziwitso cha zovuta za pulasitiki yogwiritsira ntchito kamodzi chikukula. Ndinayambitsa Urja Packaging yokhala ndi makina awiri ndi antchito 10. Zogulitsa zathu zimapangidwa kuchokera ku mapepala obwezerezedwanso ndi mapepala opangidwa kuchokera ku zinyalala zaulimi zotengedwa kuchokera kwa anthu ena.
Ku Adeera, timadziona ngati opereka chithandizo, osati opanga. Phindu lathu kwa makasitomala athu silinapezeke pakupanga matumba, koma pa nthawi yake komanso popanda kupatula. Ndife kampani yoyendetsedwa mwaukadaulo yokhala ndi core value system. Monga ndondomeko ya nthawi yayitali, tikuyang'ana zaka zisanu zikubwerazi ndipo panopa tikukonzekera kutsegula ofesi yogulitsa malonda ku US. Quality, Service and Relationships (QSR) ndiye cholinga chachikulu cha Adeera Packaging. Zogulitsa za kampaniyi zakula kuchokera ku matumba a mapepala achikhalidwe kupita ku matumba akuluakulu ndi matumba apansi apamtunda, kulola kuti alowe m'makampani azakudya ndi mankhwala.
Kodi mukuwona bwanji tsogolo la kampani ndi makampani? Kodi pali zolinga zazifupi ndi zazitali?
Kuti makampani olongedza mapepala alowe m'malo mwa matumba apulasitiki, chiwongola dzanja chake chapachaka chikuyenera kukhala 35%. Kupaka kwa FMCG ndikochuluka kuposa kunyamula katundu ndipo makampaniwa adakhazikitsidwa bwino ku India. Tikuwona kukhazikitsidwa mochedwa mu FMCG, koma mwadongosolo. Kuyang'ana nthawi yayitali, tikuyembekeza kutenga gawo lalikulu pamsika wazolongedza komanso wophatikizira wa FMCG. M'kanthawi kochepa, tikuyang'ana msika wa US, kumene tikuyembekeza kutsegula ofesi yogulitsa malonda ndi kupanga. Palibe malire a Adeera Packaging.
Ndi njira ziti zotsatsa zomwe mumagwiritsa ntchito? Tiuzeni za kukula kulikonse komwe mwakwanitsa.
Titayamba, tidagwiritsa ntchito mawu osavuta a SEO ngakhale alangizi onse akutiuza kuti tisatero. Ena mwa mabungwe akuluakulu otsatsa malonda adatiseka pamene tinapempha kuti tilowe nawo m'gulu la "Paper Lifafa". Chifukwa chake m'malo modzilemba tokha papulatifomu iliyonse, timagwiritsa ntchito masamba 25-30 aulere kuti tidzitsatsa tokha. Tikudziwa kuti makasitomala athu amaganiza m'chinenero chawo ndipo akufunafuna pepala lifafa kapena pepala tonga ndipo ndife kampani yokhayo pa intaneti kumene mawuwa amapezeka. Chifukwa sitiyimiriridwa pa nsanja iliyonse yayikulu, tiyenera kupitiliza kupanga zatsopano. Tidayambitsa njira iyi ku India kapena mwina njira yoyamba yamapepala ya YouTube padziko lonse lapansi ndipo ikupitabe mwamphamvu. Pamwamba pa izo, tinayambitsa kugulitsa ndi kulemera m'malo mwa chidutswa, chomwe chinali kusuntha kwa tizilombo toyambitsa matenda kwa ife, chifukwa kusintha chiwerengero cha mayunitsi ogulitsidwa kunali kusintha kwakukulu, ndipo pamene msika unkakonda, palibe amene adatha kuchita. mu zaka ziwiri. zaka. Tikopeni, izi sizimaphatikizapo kuthekera kulikonse kochotsa kuchuluka kapena kulemera kwa pepala.
Tayamba kulemba anthu m'masukulu abwino kwambiri ku India ndipo tikufuna kupanga gulu labwino kwambiri padziko lonse lapansi pamakampaniwa. Kuti izi zitheke, tinayambanso kukopa talente mwachangu. Chikhalidwe chathu nthawi zonse chimakopa achinyamata kuti akule ndikudziyimira pawokha. Timawonjezera mizere yatsopano yopanga chaka chilichonse kuti tisinthe zinthu zathu, ndipo chaka chamawa tikukonzekera kuwonjezera mphamvu zathu zopanga ndi 50%, zomwe zambiri zidzakhala zatsopano. Pakali pano, tili ndi mphamvu ya matumba 1 biliyoni pachaka, ndipo tidzawonjezera izi mpaka 1.5 biliyoni.
Imodzi mwa mfundo zazikuluzikulu zathu ndikumanga maubwenzi a nthawi yaitali mothandizidwa ndi khalidwe labwino komanso ntchito zabwino. Tikulemba mavenda chaka chonse kuti tiwonjezeke ndipo nthawi zonse tikukulitsa luso lathu kuti tikwaniritse kukula kumeneku.
Pamene tinayambitsa Adeera Packaging, sitinathe kufotokozera kukula kwathu mofulumira, kotero mmalo mokhala ndi 70,000 sq. ft. Sitinaphunzire chilichonse mwa izi chifukwa tidapitirizabe kulakwitsa.
Chiyambireni, CAGR yathu yakhala 100%, ndipo pamene bizinesi ikukula, takulitsa kuchuluka kwa kasamalidwe poyitanitsa omwe adayambitsa nawo kampaniyi. Tsopano tikuyang'ana msika wapadziko lonse motsimikiza kuposa mosakayika, ndipo tikufulumizitsa ziwopsezo zakukula. Takhazikitsanso njira zoyendetsera kukula kwathu, ngakhale kunena zoona machitidwewa amayenera kusinthidwa nthawi zonse.
Palibe chifukwa chogwira ntchito molimbika komanso molimbika kwa maola 18 patsiku ngati mumachita nthawi ndi nthawi. Kusasinthasintha ndi cholinga ndiye maziko a bizinesi, koma maziko ndi kuphunzira mosalekeza.